Free tool ยท Channel picker
Which marketing should
you do first?
SEO, Google Ads, Facebook, LinkedIn, social media, or email? Answer eight quick questions and get the one channel to start with, what to add next, and your first three steps. No email required.
Which marketing shouldyou do first?
Answer 8 quick questions about what you sell, who buys it, and what you have to work with. You’ll get the one channel to start with, what to add next, and your first three steps.
Start with
Want a second opinion before you commit time or money? A free Snapshot looks at your actual marketing and tells you what to fix first.
How this works
Eight questions,
one place to start.
Most businesses pick a marketing channel because a competitor uses it or someone pitched it to them. This quiz starts from your business instead and weighs:
- Who you sell to. Businesses and consumers spend their time in different places.
- Whether people search for it. Existing demand favors search. New or unknown products need to reach people first.
- How fast you need results. Some channels produce leads in weeks, others take months.
- Your ad budget. Paid channels need money. Others run on time.
- What a customer is worth. Bigger deals justify more expensive channels.
- Your time for content. Some channels reward weekly content, others do not need it.
- Your existing contacts. A list of past customers is the cheapest audience you have.
- How visual your product is. Visual products win on visual platforms.
If you have no ad budget, the quiz will not tell you to start with paid ads. It points you to a channel you can start this week, and shows which paid channels to consider later.
The six channels
Six channels,
and when each one wins.
Channel 01
SEO and content
Best when people already search for what you sell and you can wait a few months for results.
Channel 02
Google Ads
Best when people search for what you sell and you need leads quickly.
Channel 03
Meta ads
Best for consumer or visual products, and for reaching people before they start searching.
Channel 04
Best for selling to businesses, especially when deals are large and trust matters.
Channel 05
Organic social media
Best for visual products and businesses that can post consistently over time.
Channel 06
Email and referrals
Best when you already have past customers and contacts to build on.
Once you know your channel, check what budget your revenue goal needs, or find out whether to do it yourself or hire help.
FAQ
Questions owners ask
before they pick a channel.
What is the best marketing channel for a small business?
There is no single best channel. The right one is where your buyers already spend time and what you can realistically keep doing every week with the time and budget you have. That is what this quiz weighs.
Should I do more than one marketing channel at once?
Start with one. Spreading a small budget or a few hours a week across several channels usually means none of them get enough attention to work. Add a second channel once the first one is producing leads.
Are Google Ads or Facebook ads better?
It depends on whether people already search for what you sell. Google Ads captures people who are already looking. Facebook and Instagram ads reach people before they start looking, which works better for new or visual products.
Is SEO worth it for a small business?
Usually yes, as a long-term investment. SEO and content take months to build, but once they work, they keep bringing in leads without paying for every click. If you need results this month, pair it with something faster.
What should I do if I have no budget for ads?
Focus on channels that run on time instead of money: SEO and content, LinkedIn, organic social media, and email and referrals. The quiz will not recommend paid ads as your starting point if you have no ad budget.
Do I need to give my email to see my result?
No. Your result shows on this page as soon as you answer the last question.
Your next step
Want a second opinion
before you commit?
Try our other free tools to check your budget or decide whether to do it yourself or hire help. Have a question? Get in touch.